Explore our double-story, urban furniture and technology-focused exhibition stand project designed for İSTON. BayZ Design offers massive solutions tailored to urban architecture.

An Architecture Building the Cities of the Future: İSTON Double-Decker Exhibition Stand and Urban Vision

Designing a trade fair stand for İSTON , a company that transforms the face of Istanbul and offers a wide range of services from sustainable and aesthetically pleasing urban furniture to high-strength concrete technologies, is a process as comprehensive as building a "city square." The double-deck stand structure, chosen to showcase the brand's vast product range and simultaneously host its global business partners, represents İSTON's leadership and strength in the sector. At BayZ Design, in our double-deck projects for İSTON, we elevate the durability of concrete to the highest point of the exhibition space with the elegance of modern architecture.

Architectural Design: City Life Below, Strategic Decisions Above.

The two-story structure allows us to establish a functional hierarchy within the exhibition area. The lower floor is designed as an "experience area" showcasing İSTON's urban furniture, landscape elements, and 3D-printed concrete designs; while the upper floor functions as an "administration and hospitality center" reflecting the brand's corporate prestige.

Functional Area Management: Twofold Productivity

1. Lower Floor (Urban Product Experience Area): Large display platforms that allow you to feel the texture and quality of concrete. Interactive zones where smart city furniture, bus stop systems, and lighting elements are presented with real-world usage scenarios (park or square concept).

2. Upper Floor (VIP Business Lounge): Meeting rooms with panoramic views, away from the noise of the exhibition. Elegant presentation areas designed for mayors, architects, and international investors, showcasing İSTON's sustainability projects.

3. A Show of Force in Architecture: Custom-designed staircases connecting the two floors, reflecting ISTON's artistry in concrete, and a massive beam structure that makes the brand's name visible from everywhere in the exhibition area.

Technical Equipment and Structural Statics Engineering

For brands with heavy industrial origins, such as İSTON, safety and static calculations are of the highest priority in their double-decker stands. At BayZ Design, we focus on the following technical standards:

• Steel Structure Strength: A steel frame structure, compliant with static reports and international regulations (Eurocode, etc.), that will smoothly support visitor traffic and furniture loads on the upper floor.

• Lighting and Textural Emphasis: Professional LED lighting scenarios that highlight the raw and natural texture of concrete surfaces, elevating the "concrete aesthetic" to an artistic level.

• Acoustic Comfort: Soundproof panel systems and special vibration-reducing floor coverings to improve the quality of conversations on the upper floor.

Why BayZ Design?

When undertaking double-story projects with giant brands like İSTON, our focus is on "design blended with engineering discipline".

• Massive Construction Expertise: We offer turnkey solutions for double-story stands, including all necessary permits, approved structural designs, and high-quality construction.

• Urban Design Perspective: We are not just exhibiting ISTON's urban furniture, we are integrating it into the spirit of the stand from a landscape architecture perspective.

• Prestige and Trust: A magnificent and flawless execution process that reflects the brand's weight in the public eye and the industry.

In conclusion;

Each double-decker exhibition stand designed for İSTON is a physical prototype of the future skyline of a modern city. At BayZ Design, we build this grand urban vision with stands that maximize visitor interaction, demonstrate the strength of the products, and position the İSTON brand at the pinnacle of the exhibition space.